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Establishing Your Compelling Value Proposition.

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which...

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Components Of A Home Business Model

It is essential if you are starting a new, home-based business that you plan every possible thing that could happen. Not only does this help you reach a goal for the future, it also helps if you are...

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Sales Process Management – interview with Andrew Sparks

In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview with local business owners in addition to a private Strategy Consultation with...

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