Establishing Your Compelling Value Proposition.
One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which...
View ArticleComponents Of A Home Business Model
It is essential if you are starting a new, home-based business that you plan every possible thing that could happen. Not only does this help you reach a goal for the future, it also helps if you are...
View ArticleSales Process Management – interview with Andrew Sparks
In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview with local business owners in addition to a private Strategy Consultation with...
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