In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview
with local business owners in addition to a private Strategy Consultation with myself.
With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am interviewing Andrew Sparks MBA, who is seasoned Sales Professional expert in developing and executing Sales Processes. Andrew has developed sales teams skilled in selling high ticket items [thousands of pounds] Here is some of what we cover at the outset :-
- Different types of Sales People
- The Science Of Sales
- Importance of following a Sales Process
Andrew Sparks then goes on to outline the fact that Sales is about ‘two way communication’. He makes the point that sales conveys a specific message to the end use client via specific Marketing Channels. One imortant point raised is :-
- Client needs confidence, permission and option to let the company know what they think
Sales is about a transcation so that the customer willingly pays money for the product and/or service as during the sales process; the Sales Professional will have expertly conveyed the key Features and Benefits of the product to the end user. We cover quite a few points during the interview – some of the others are :-
- Positive Motivation
- Negative Motivation
- Laddering
- Needs
- Desires
- Wants
- Length of time of the Sales Process
- Value Proposition of the Product/Service
- Attributes
- Consequences
- Values
Take a listen and as always, should you have any comments [if you wish to contact Andrew maybe ??] feel free to get in touch.
Best Business Success,
-Stephen C Campbell
